AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. The collection is made accessible online by the Duke University Special Collections Library.
These commercials were created or collected by the ad agency Benton & Bowles or its successor, D’Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D’Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. They are available on iTunes U or via the Library’s AdViews website.